Link-building is a decisive part of on-page SEO. However, the effective results of backlinks get more difficult for marketers to grab as the brand new Page Quality Raters Guidelines came up on May 16, 2019.
The game of “mutual aid”, passing the backlinks to each other is no longer effective or at least not the key. Jamming the content with spammy links neither works with Google. Backlinks, instead of just linking, should serve page quality standards and improve users’ experience as they browse along with your sites.
Here are few tricks and tips for newbies to get most backlinks with less efforts:
Do Your own Data Analysis
It’s hard to gain the trust of your audience with unsourced data. People tend to agree to and share content that is data-backed with evidence. If you are the source that provides your readers with a set of helpful data or a profound analytical report, people have no choice but to link to you.
How to become the source?
Do your own research, gather the data you need to support your idea. This may present a heavier workload for you sometimes. Yes, but as long as the data is clearly presented and your discussion gives people inspiration, in the long run, the value of it can bring you a great harvest of backlinks. You are producing what others find interesting or beneficial to their own creation. And you know what, you are earning backlinks by serving others’ needs.
The article how data analysis helps unveil the truth of coronavirus is a good example. The article gained hundreds of backlinks within a few months. Apart from its magnetic effect on the topic on its own, the key is – the author dug her own data and presented it to the crowd who are desperate to know more about the situation.
Don’t be satisfied with existing reports and analyses that are known to everyone. Dig the latest data to renew the existing reports or present the existing data from a new perspective. If you are a non-coders, to get massive web data at once, I would recommend you to try a web scraping tool to scrape web data down into a structured form. Go arm yourself with the web scraping technique. This could be a good start for your research journey.
When you got your tool. New worries may pop up. Hey, you are not asked to be an experienced writer who is skillful in sophisticated data analysis delving into a complicated research project. Just pick a good point, elaborate with evidence, be the source.
Remember the maxim? “Done is better than perfect.”
Don’t stop here. Apart from being the source of your reports, of course, you can refer to an analysis done by preceding researchers. And this can be helpful too. Outgoing relevant links to authoritative sites do have a positive impact on your rankings. In short, be the good one to be linked. Pick the right one to link to.
Present with Infographics
Being infographic is the key to readability. If you are not getting your audience to read your article, there is no point for the whole writing-editing toil, no matter how valuable and insightful the idea is.
Data is nice, but flat data is dull. Try to visualize your data that can make it easier for readers to understand. Human being is a species highly dependent on its visual sense. Make your content human. Graphic information is easier than pure texts to build emotional appeal to people. This applies to not only data, but to everything comprehensible.
Once you have a piece of the message presented in a way that echoes with your audience, you win more views! If your presentation helps other writers, you win more links. You should know that there are many content producers who are writing about the same topic for the same group of people like you.
That’s why you should put a logo or a keyword for search on your graphs. And pray that you will be linked to but not screen-captured with the logo wiped out.
You can try Visme to get your data visualized. If you are a visual designer, just create! Here is a toolkit from Adobe.
Design Your Headline
What’s the purpose of the headline? I know this is not a hard question to answer now. Joseph has told us. You may agree as you read along.
The answer from Joseph Sugarman is “Get the reader to read the first sentence of the copy”. This is the very first step. If you fail on this, there is nothing more you can do. Sometimes coming up with a great headline could even take up one-third of the time of the whole creation.
While others may suspect: media professionals have played the game of writing sensational headlines for so long that the audience will spot the trick right away and has got immuned already. Are they?
Yep, “10 tips to be successful in content marketing” looks so much a cliché but people still click in. How’s that? “Success” is a word that triggers your imagination system and soon dopamine starts to take effect. If you are a new explorer in content marketing, you just can’t resist the emotional appeal.
Headlines seem so simple and trivial a thing that many of us will overlook. Some of them are so plain that you just click in and never think of the mechanism behind. I believe there are much more we should learn about headlines.
I used to look for inspiration by searching on Google and study those headlines ranking among the top. For copies of great importance, after finishing the main content, I will list out relevant keywords and scrape from the web the headline of those top-ranking articles. Analyze them. There must be some kind of secret behind and I want a magical headline for my new copy.
As you get a nice rank, you just can’t stop being linked.
Here is the Checklist
- As you are creating, write with these axioms in mind:
- ·Be the origin of valuable data
- ·Create infographics worth connecting to
- ·Pick a headline irresistible to your audience
- And remember: practice makes perfect.
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